PlumSignal sits above your DSPs and turns every campaign into a clear read on what really drives value — which placements, audiences and frequencies pay off, and which quietly burn budget. A trading agent takes the daily grind off your desk, so your traders spend their time on decisions. And because it's independent, what you learn stays yours as agencies and DSPs change.
Clicks aren't customers. Last-touch isn't truth. Most of what looks like performance isn't.
The signal that actually predicts value — which placements, audiences and frequencies grow the business — is buried under vanity metrics and scattered across DSPs, dashboards and people who move on. So the real lessons get relearned, campaign after campaign.
The distilled record of what's actually worked for your brand — proven inventory, audiences and tactics — primed from your history and refreshed by every campaign. Decisions start from evidence, and whoever runs the account starts from proven performers, not a blank sheet.
The longer PlumSignal runs, the harder it is to replace. Six models sharpen with every impression — and none of them reset when the team does.
The marginal lift of the nth exposure — so you find the point where reach stops converting and starts burning budget.
Find where the clicks point one way and true customer value points the other — by supply path, creative and audience — then bid accordingly.
The real distribution of time from first touch to purchase — so you keep exposing the people who are still deciding, and stop wasting the rest.
Built from repeat buyers — so you suppress someone who just bought, and return exactly when they're ready to buy again.
Predict the true lift of each exposure — net of the people who would have converted anyway — using history and live holdout arms.
Prospect from your highest net-value customers, and build suppression from the toxic ones. Careful never to exclude the quiet movers.
Audiences modelled on hashed-email identity — including suppression lists of the refunds, fraud and low-value users you shouldn't pay to reach. Not just whether to bid on someone, but what to say when you do.
It connects to your DSP over MCP, pulls campaign statistics every hour, and turns them into concrete optimisation moves your trader approves with a click. It plans campaigns against your objectives, watches pacing and performance around the clock, and flags what needs a human. The repetitive work is handled — so your traders spend their time on strategy and clients, not spreadsheets.
Connects straight to your DSP and reads performance every hour, then queues specific moves — shift budget here, cap frequency there, pause that placement — each with the numbers behind it, for one-click review.
Builds media plans against your objectives, then watches pacing, supply and delivery around the clock — catching under-delivery, budget drift and broken placements between your check-ins.
Every campaign sharpens the models behind it, so the agent's calls get better the longer it runs — the same playbook across every seat, and never an off day.
Human-in-the-loop by design — the agent recommends, your team decides, and nothing changes unattended. For an agency that's pure leverage: the repetitive optimisation, monitoring and reporting comes off the desk, your traders punch above their level, and every seat gets covered without cutting corners.
An independent check on what you're really buying — and what each layer of the supply chain is really taking. Third-party truth injected into every buy, so you can trust the numbers your partners report.
Panels · Fraud · Take rates · SPO · BenchmarksEvery campaign, every partner, read in one place — so you see what's actually working across the whole account, not one DSP's slice of it. Creative, media, channels and pacing, in a single view.
Incrementality · Creative · Media · Channels · PacingOperate every advertiser you manage from one layer. Move between seats, compare across your portfolio, and give each client continuity that survives any roster change — without rebuilding a thing.
Multi-seat · Portfolio view · ContinuityA conversational interface over your entire brand history. Interrogate the models, pull an audit, or plan a quarter — in plain language, with the whole accumulated record behind every answer.
Interactive analysis · Full-history context"We fed in two years of DSP logs and within a week knew which supply paths to cut. The take-rate view alone paid for it."
"The agent handles the hourly babysitting, so my traders stay on clients. We took on three more accounts without hiring."
"Finally one view across every DSP. We switched agency last year and it cost us nothing — the playbook and audiences just stayed put."
Start with insight, add the agent when you're ready. The seat is tied to the advertiser either way — so the intelligence is never lost in a handover, and agencies can run as many seats as they like. Hands-on human support is included in every plan.
The full analytics and audit layer, reading across every partner.
Everything in Insights, plus the trading agent that acts on it.
Prices are indicative for now while we finalise packaging. Media can be invoiced through PlumSignal, or run entirely on your existing contracts — your choice. Every plan includes hands-on support from our team.
The easiest way to start: we crunch your historical DSP data into a clear read on the account — what's working, what's wasted, and where the upside is — before you commit to anything. We're onboarding a first set of European brand advertisers and the agencies that run them.
Get your account read